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APR stands for Annual Percentage Rate, but what exactly is that?
The APR gives you a rough idea about how much your borrowing could cost each year, shown as a percentage. It’s also a handy way to compare credit products quickly.
Example |
Credit limit |
Standard purchase interest rate (variable) |
Annual card fee |
Representative APR |
---|---|---|---|---|
Example Credit Card A |
Credit limit £1,200 |
Standard purchase interest rate (variable) 18.9% |
Annual card fee £0 |
Representative APR 18.9% |
Example Credit Card B |
Credit limit £1,200 |
Standard purchase interest rate (variable) 18.9% |
Annual card fee £150 |
Representative APR 55.0% |
Yes. Representative APR gives you an estimate of the cost of borrowing over the course of a year, including any standard fees, such as annual or application fees.
AER or Annual Effective Rate (sometimes called Annual Equivalent Rate) is a ‘compounded interest rate’, meaning it includes any interest charged on top of interest billed to your account over the course of a year.
At least 51% of applicants will be offered the advertised rate, but that’s based on an assessment of your personal circumstances. If you're not eligible for the advertised rate, you could still be eligible for a different one.
Many credit card issuers provide an eligibility check tool, helping you to narrow down your search to credit cards you are eligible to apply for. The Halifax version is called Simple Check.
The APR is useful for making quick comparisons, but you should review all details before making any decisions. The APR is usually based on the card purchase rate only, so if you plan to make transfers or other types of transaction, you’ll need to compare more than just APRs.
Also consider any fees which might apply as you use your credit card, in addition to any annual or application fees, which are included in the APR calculation. Those could include things like transfer or cash transaction fees, and charges for missing payments. Some lenders will also charge for going over your credit limit.
APR gives you an estimate of how much your borrowing could cost.